From thin air to Plein Air: strong branding draws a crowd

seaside-plein-airGot a great idea but not a lot of time? Late last summer one of our long-term clients came to us with a tall order and short deadline. The Seaside Institute, a non-profit organization that promotes new urbanism, was interested in sponsoring a Plein Air painting festival as a fundraiser. (“Plein Air,” BTW means outdoors, for those of us who can’t remember our high school French…sorry, Madame Dulaine!)

Electronic Ink created a logo to brand the overall festival as well as targeted posters and postcards to promote the program in Seaside, Rosemary Beach, Santa Rosa, and other new urban communities along the Florida panhandle.

Our design communicated the creative nature of the event and the inspiring beachside setting of Seaside, without focusing on the style of any particular artist. We were careful to stay away from the palm-trees-and-flip-flops clichés so prevalent along the coast.

The festival was a great success with a dozen artists creating, displaying and selling their work during the week-long event. Planning is already underway for next year’s festival in October 2014.

Do you need branding that builds awareness? To learn more about The Seaside Institute, visit their website at If you are looking for branding that captures attention—and your company’s core essence—contact us at

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